70% of our audience travel less than 6 miles to a show, with 51% living within 3 miles of the venue. In most communities, Live & Local is the only regular professional arts offer available within 10 miles. Our promoters work hard to inform, involve and empower their communities, opening up access to the professional arts which reflects their own viewpoint or culture by removing as many barriers to engagement as possible. Making sure everyone can have physical access to their local community venue, where they can consume, create or participate in, with no need for long journeys or expense.

Rural touring can change individual and community perceptions of art and culture, increasing confidence and a sense of belonging in people. Bringing quality, diverse, and challenging arts activity has been shown to be integral to catalysing and supporting community life in rural areas.

And it’s not just about the audience, Live & Local work hard to ensure there are opportunities for all artists, from different backgrounds, and specialising in a variety of art forms. We strive to support emerging local artists, embrace diversity, and value the artists for their ability & uniqueness. From dance to drama, comedy to music, poetry to films and more, Live & Local provides a platform for artists to share their diverse talents.

But don’t just take our word for it...

“Rural touring is a fantastic scheme that provides artists with the opportunity to take their ideas, concepts, culture, tradition, and unique performances to a sector that is not easily accessible. It offers a wonderful chance to get our work seen by a huge and diverse range of people” – Priya Sundar